Meet our Director of Medical Education:
6 questions to Dr. Kwaku Ofosu
Prior to any medical intervention, patients must be individually informed and educated by a doctor. In order to be able to give their consent, patients must first understand the necessity for the procedure as well as its risks, alternatives and consequences.
medudoc optimizes patient education processes for both physicians and patients by creating intelligible patient education videos in close cooperation with medical experts.
Dr. Kwaku Ofosu is a trained anesthesiologist with 11 years of experience in a university medicine setting. He has been involved in clinical research and digital health projects, especially in the field of digitisation and optimisation of workflows re: perioperative patient-assessment, monitoring and documentation. In addition to his clinical work, Kwaku has launched his own YouTube channel MedCamp for which he independently creates educational videos and is an advisor at ImpactFarm.
In 2020, Kwaku joined medudoc as Director of Medical Education and has since been responsible for creating medical video content while ensuring our processes integrate easily into clinical routines. We spoke to him about his motivation to join the team and his responsibilities at medudoc.
The following interview offers exclusive insights into our content creation processes and the functionalities of our digital platform.
1. Tell us about your motivation why you joined medudoc.
"During my time as a clinician and physician-scientist at the Charité, I was involved in multiple digital health projects. That triggered my desire to fully commit myself to enhancing patients’ and doctors' lives through digital technology. So after 11 years of clinical, research, and teaching experience in a university medicine setting, I wanted to leverage my expertise on exciting digital health projects like medudoc. It thrills me to be part of a project which benefits patients, healthcare professionals, and medical institutions alike. Our solution provides legal compliance for clinics, time savings for physicians, and improves patient understanding. That is really cool."
2. What is your responsibility as a Director of Medical Education?
"At medudoc, I am responsible for the curation of our educational video content, its medical correctness, and its accuracy. By defining and implementing quality objectives, I make sure that the criteria for content creation, validation and release are fulfilled. Furthermore, I serve as a domain expert in regard to clinical workflows, scientific evaluation and medical knowledge. I therefore provide my expertise in the product innovation process, actively driving the strategic development of the medudoc platform.actively strategic development of the medudoc platform."
3. How do you approach the video creation process for a new procedure?
"Our goal is to create patient-centered education videos to increase the patients' comprehension and overall satisfaction. To achieve that, we cover all relevant aspects of the patient journey through research and collaboration with medical doctors of the respective disciplines. The video creation process follows specific quality objectives, is iterative and user-centered. As we continuously gather and analyze data, we gain more insights which we then incorporate into our video creation process. The videos produced are tested with end-users during the creation process, and if necessary are improved accordingly until the criteria for content release are met, and all stakeholders are satisfied with the outcome."
4. How do you approach the video creation process for a new procedure e.g. tumor resection?
"For example, in the case of brain tumor removal, our goal was to provide the patient with very helpful and specific instructions for the time before and after their procedure to help achieve the best possible outcome. In this undoubtedly challenging situation for the patient, we aimed to create an educational video that takes the overall emotional state into account. In collaboration with neurosurgeons, all relevant steps to the procedure were displayed, but without being overly graphic to avoid anxiety. The focus was to enable comprehension and support decision-making."
Neurosrugery video teaser for tumor resection.
5. How are the video clips then generated when doctors want to create an individualised patient video?
"Since our application is co-developed with doctors, our product provides an easy, modular setup and is pretty intuitive. Based on the clinical examination, the doctor enters individual patient parameters such as gender, type of surgery and other specifics derived from the risk assessment. After the doctors’s input, our platform generates a video tailored to the respective patient by concatenating existing video-snippets into an individualised and comprehensible educational video."
6. How long does it take to create such a video?
"The video creation is - even to our own surprise - superfast and takes less than a minute."